From sowing of seeds to the supply of the produce, FOV provides a seamless chain to facilitate quality to the consumer and a better price for farmers.
Contract Farming: Pioneering in Contract Farming, Fresh-O-Veg provides integrated solutions covering all aspects of agro supply. Helping the processor get the fixed price for the agro produce and the farmers get the assured buyer without any impact of market fluctuation. Contract farming is an integrated solution for sustained stable supply at a prefixed price of agro raw material produce to the processor and an assured buyer to avoid the market fluctuation. Some of the key activities FOV is engaged include
- Designing of Agro practices as per local geographical and climate conditions
- Standardizing – harvesting, grading, packaging procedures, protocols of transportation and storage, post storage handling and trans-shipment protocol
- Has grown from 4 farmer to 600 Farmer Members owning 7500 Acers
- Is working in 5 Districts of M.P. spread over 31 villages
Key relationships include leading food product manufacturers in India such as McCain Foods, ITC, Frito-Lays (A PepsiCo Entity), Bikenarevala Foods and many more
Post Harvest Management: FOV’s rich experience in this field have won them major accolades and premium clientele such as Chatrakaran Cold Storage Pvt. Ltd (the First Process grade potato storage in India) and Kartikeya Ware Housing. Key project handled in this activity is from Hindustan Agro, which is the largest irradiation facility with capacity of 500MT.
Agro Product Management: FOV has been at the forefront in adopting technology and latest farming techniques to improve efficiencies across the agriculture value chain. Modern day telephony, drip irrigation and new germ plasma to name a few. Vegetable productivity has improved from 40 tons per acre to 75 tons per acre using the telephonic system. Similar developments are noticed in production fruits such as watermelon, muskmelon, pomegranate, papaya, banana and citrus.